The 13 Amazon Device Deals Actually Worth Snagging This Prime Day
This guide evaluates Amazon's Prime Day device deals, noting that recent price hikes make some discounts less valuable than they appear. It provides recommendations on which specific Echo and Kindle products are worth purchasing during the sale.
Why it matters
Consumer awareness of pricing strategies is essential for navigating large-scale retail events like Prime Day to ensure actual savings.
There’s already the question of whether you want Alexa in your house, and now it’s whether the sales are a real discount or more of a mind game. That’s thanks to Amazon raising prices across its device categories at the end of August, leaving us with the same product lineup but a worse case for recommending it.
If you’re interested in Amazon’s device sales but want the real picture of what the discount is and which devices are worth it, I’ve got you covered. I’ve been testing Amazon Alexa speakers since they launched in 2012, and I am also WIRED’s resident Kindle expert, which gives me almost too much insight into the price games Amazon plays with these devices. Here’s my full breakdown of all of Amazon's on-sale gadgets and which sales are best, whether it's an Amazon Echo speaker or a Kindle e-reader.
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