Thais ready to race Asia’s top marathons
Digital travel platform Agoda reports a significant rise in 'run-cation' travel among Thai tourists for 2026. Travelers are increasingly booking trips around major marathon events in cities like Seoul, Tokyo, and Bangkok.
Why it matters
This trend highlights the growing intersection of wellness, fitness, and tourism, providing insights into shifting consumer travel behaviors in Asia.
SINGAPORE, 21 August 2026: As wellness and fitness-focused travel continues to gain ground across the region, digital travel platform Agoda reveals that the run-cation travel trend is climbing in popularity across Asia in 2026.
Accommodation search data on Agoda shows Thai travellers increasingly considering entire holidays around marathon race weekends, not only for races held on home soil, but across marathon cities in Asia.
The data is based on accommodation searches on Agoda for stays that lined up with three major marathon weekends in Asia: the Amazing Thailand Marathon Bangkok 2026, the Mt Fuji International Marathon 2026, and the JTBC Seoul Marathon 2026.
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