Thailand: Upcoming Social Media Advertisers Verification Requirements
Thailand is implementing new regulations starting November 2026 that require social media providers to verify the identities of advertisers. This measure is part of a broader effort to combat online scams and technological crimes.
Why it matters
This represents a significant shift in digital regulation, forcing platforms to take greater responsibility for the legitimacy of paid content.
On 5 May 2026, the Electronic Transactions Committee (ETC) issued its second subordinate law to combat online scams and establish conditions for safe harbor protection for online social media providers. The regulation will take effect on 1 November 2026 .
Social media providers receiving advertising payments must verify the identities of advertisers, whether they are individuals or corporate entities, in Thailand and, potentially, offshore. Moreover, they must retain advertiser and, where applicable, third-party payer information for at least 90 days after the advertising period ends.
Social media providers are encouraged to revisit their onboarding and KYC processes for advertisers. Other businesses should also assess whether they fall within the broad definition of "social media."
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