Thai Pop Star Jeff Satur Signs With Universal Music Southeast Asia, Sets 2027 Album and World Tour
Thai pop star and actor Jeff Satur has signed with Universal Music Southeast Asia to propel his music globally. Under the new deal, he plans to release his second studio album in 2027, followed by a major stadium show in Bangkok and a subsequent world tour.
Why it matters
Demonstrates the growing globalization of T-pop and major international record labels investing in Southeast Asian regional artists.
Thai Pop Star Jeff Satur Signs With Universal Music Southeast Asia, Sets 2027 Album and World Tour Thai singer-songwriter and actor Jeff Satur, whose music has passed 2 billion streams, has signed with Universal Music Southeast Asia (UM SEA), the regional division of Universal Music Group, as he pushes to take T-pop to a global audience.
The first major release under the new deal will be Satur's second studio album, slated for the second quarter of 2027. A debut solo stadium show in Bangkok will follow, and a world tour will run from late 2027 into 2028.
The Beatles Ink Licensing and Merch Deal With Universal Music Ahead of Biopics
Jeff Satur on 'Happy Ending,' Studio on Saturn and Finding a Global Audience: 'I Want to Go to as Many Countries as Possible'
Universal Music Chief Lucian Grainge Explains His Excitement for AI at Nvidia Conference: 'I Love Disruption'
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in