Tesla's newest set of wheels is a $225 bike for toddlers
Tesla has released a $225 balance bike for toddlers, which quickly sold out despite its premium price point. The product launch has drawn social media commentary regarding the company's focus on accessories while the long-delayed second-generation Roadster remains unavailable.
Why it matters
The launch highlights Tesla's strategy of expanding its brand ecosystem to younger demographics while facing criticism over core product delays.
Tesla is launching a bike that's "suitable for children 2-5 years old." Tesla Tesla launched the Balance Bike for Kids on Thursday. The $225 pedal-less bike is already out of stock, according to the website. Tesla keeps launching products for the youngs. X-users said they're still waiting for the Roadster. Tesla is launching another vehicle without a steering wheel . On Thursday, the electric automaker released a Tesla-branded, $225, pedal-less bike for toddlers. It's called the Balance Bike for Kids. For Tesla, the kid's product offers parents a more attainable entry point into that miniature Tesla ecosystem — but it isn't cheap. Tesla's version is more expensive than many entry-level options, which typically cost between $50 and $120. Its price is comparable to some higher-end children's bikes, like the $250 Woom Go or the $249 Guardian Balance Bike.
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