TER stakeholders’ meet envisages Tirupati as global wedding destination
Stakeholders in Tirupati are planning to transform the region into a global wedding destination to boost the local economy. The initiative aims to create an ecosystem of services ranging from hospitality to event management to generate employment for local youth.
Why it matters
Developing niche tourism sectors like destination weddings can significantly diversify regional economies and create specialized service-sector jobs.
The stakeholders’ conference on the Tirupati Economic Region (TER) here on Wednesday envisaged Tirupati becoming a global wedding destination, drawing lakhs of tourists from across the world.
Addressing the media after the conference, Special Chief Secretary (Revenue-Excise) Mukesh Kumar Meena, who is the TER Chief Executive Officer, said that 50 to 100 potential projects would be identified in the next four months.
He explained that weddings could be a major economic activity as they involve bringing accommodation, transport, catering, decoration, event management, photography, traditional arts, entertainment and other services together for a single event.
He said the objective should be to create facilities catering to people across economic segments, rather than limiting the concept of a wedding destination to premium or luxury events.
A combination of premium, mid-range and budget-level venues could enable families from different sections to organise weddings in Tirupati according to their requirements and affordability, he said.
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