Tennis star Taylor Townsend used to always do the most. At 30, she's training less to extend her career.
Tennis star Taylor Townsend is balancing her professional athletic career with creative side hustles like a YouTube channel and clothing line. She credits these outlets with helping her maintain energy and longevity in her sport as she enters her 30s.
Why it matters
It highlights the evolving approach to athlete career management, where personal branding and diverse interests are used to sustain professional performance.
Taylor Townsend is competing at the highest level of tennis while running a YouTube channel, Down The T, and a clothing line. Courtesy of Kensal Studios Tennis star Taylor Townsend has a new strategy for staying on top of her game. The 30-year-old has a collection of side hustles — a YouTube show, a clothing line — which give her energy. She also has a new favorite high-protein snack and a new approach to training. Taylor Townsend is all about catching a vibe right now. Off the court, the tennis star juggles partnerships with major brands like Gillette Venus, runs her own clothing label, and recently launched a new YouTube series, Down the T, covering everything from her favorite beauty trends to life on tour. Those pursuits aren't a distraction from tennis, Townsend told Business Insider.
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