Tencent in talks to acquire Playtika's SuperPlay in deal worth up to $1.5 billion

Three months after announcing that it was exploring strategic alternatives for its business, Playtika is in talks to sell its most valuable asset. Calcalist has learned that the mobile gaming company is negotiating the sale of Israeli game developer SuperPlay to Chinese giant Tencent in a deal valuing the company at between $1 billion and $1.5 billion. The potential transaction reflects an unusual paradox: SuperPlay's rapid success has become a financial burden for its parent company. Playtika acquired SuperPlay in November 2024 for $690 million in cash from founders Eyal Netzer and Gilad Almog, both former Playtika executives. The deal also included an earnout worth up to $1.25 billion, tied to SuperPlay's financial performance between 2025 and 2027. Under the agreement, Playtika reassesses the company's performance, primarily revenue growth, at the end of each year and adjusts the additional payments owed to the founders accordingly.