Telfar Spring 2027: A Tale of Two Cities
Fashion designer Telfar Clemens staged a unique Spring 2027 runway event that simultaneously took place in Paris and Brooklyn. The event featured a new 'Bag Redemption' program and a massive public sample sale.
Why it matters
The event highlights innovative marketing strategies in the fashion industry, blending physical and digital experiences to engage consumers directly.
View Gallery 51 Photos View Gallery 51 Photos Telfar Spring 2027 ready-to-wear collection at New York Fashion Week. Masato Onoda/ Courtesy of Telfar Share this article on Facebook Share this article on X Share this article on Pin It Share this article on Tumblr Share this article on Reddit Share this article on LinkedIn Share this article on WhatsApp Share this article on Email Print this article Share this article on Talk Share this article on Facebook Share this article on X Share this article on Pin It Share this article on Tumblr Share this article on Reddit Share this article on LinkedIn Share this article on WhatsApp Share this article on Email Print this article Share this article on Talk When is a fashion show not a fashion show? When the action is taking place elsewhere.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in