Telemundo to air UEFA competitions, including the Champions League, in new rights deal
Telemundo has secured exclusive U.S. Spanish-language broadcast rights for UEFA men’s club competitions, including the Champions League, starting in the 2027-28 season. This move aims to capitalize on the growing American soccer audience revealed during the World Cup.
Why it matters
This deal highlights the increasing value of premium soccer rights in the U.S. media market and the strategic focus on live sports to drive streaming and broadcast engagement.
Telemundo’s coverage of elite global soccer won’t end after the World Cup final. Telemundo has acquired the Spanish-language broadcast rights in the U.S. for all UEFA men’s club competitions for three seasons, beginning in 2027-28, the company announced Sunday. The deal will bring live coverage of every match in the Champions League, the European tournament widely considered the world’s most prestigious club competition, across all of NBCUniversal’s broadcast, streaming and digital platforms, which include Peacock, Universo and Telemundo Deportes Ahora, its free, ad-supported television channel. The package will also include the Spanish-language rights to UEFA’s Europa League, Conference League and Super Cup competitions. (NBCUniversal is the parent company of NBC News and Telemundo.) After the World Cup drew record audiences for Telemundo, the next question was how to continue building on such interest, said Cesar Conde, the chairman of NBCUniversal News Group.
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