Teens Are on a Shopping Kick, Piper Sandler Survey Shows
A Piper Sandler survey of 9,000 teens indicates a 7 percent increase in beauty spending, with hair care emerging as the fastest-growing category. Retailers like Ulta and Sephora remain dominant in capturing this demographic's wallet share.
Why it matters
Understanding teen consumer behavior is critical for beauty brands and retailers to adjust their marketing and inventory strategies.
Teen beauty spending is rebounding after experiencing a decline last fall.
Piper Sandler’s annual teen survey — polling 9,000 teens across 47 states — shows overall beauty spend swelled 7 percent this year, with growth across all key categories, including cosmetics, skin care, hair and fragrance.
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