TechCrunch Mobility: Rivian’s next act
Rivian is pivoting its business model to become a broader technology supplier for the automotive industry, moving beyond just manufacturing electric vehicles. The company is leveraging partnerships with VW and Uber to license its software and hardware architecture.
Why it matters
This strategic shift signals a major evolution in the EV market, where hardware manufacturers are increasingly competing as software and AI platform providers.
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As I wrapped my TechCrunch Disrupt interview with Rivian CEO and founder RJ Scaringe , I kept circling back to one question: What does Scaringe want Rivian to become? If you look at Rivian’s moves over the past year, it’s clear that Scaringe wants the company to be much more than an EV maker. But he doesn’t want to stray completely from that mission either.
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