TechCrunch Disrupt 2026: Clay’s Kareem Amin on the rise of the GTM engineer
The role of 'GTM (go-to-market) engineer' is emerging as a new job category in the tech industry, driven by the integration of AI and automation in sales and marketing workflows. Clay CEO Kareem Amin will discuss this shift at TechCrunch Disrupt 2026.
Why it matters
This trend signals a fundamental change in how companies structure their growth teams by replacing manual labor with AI-driven, repeatable technical systems.
Two years ago, most companies didn’t have a GTM engineer. Now the role is showing up across tech, with practitioners using AI and automation to build revenue systems that once required multiple people, tools, and manual processes.
What changed — and what does it mean for the way companies find customers and grow?
At TechCrunch Disrupt 2026 , Clay co-founder and CEO Kareem Amin will take the AI Stage for “The GTM Engineer: How AI Created Tech’s Next Big Job Category.” He’ll trace how AI has changed the traditional go-to-market stack and helped create a new discipline in its place, giving attendees a look at what AI-native GTM looks like in practice and how it’s changing company growth.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in