Tech giants race to get AI gadgets on shelves for holiday rush
Major tech companies including Apple, Amazon, and Microsoft are rushing to release AI-integrated hardware in time for the holiday shopping season. Despite economic headwinds and consumer caution, firms are using these devices to establish a foothold in the emerging AI consumer market.
Why it matters
The push for AI-enabled hardware represents a critical strategic pivot for tech giants attempting to integrate generative AI into daily consumer life.
With the holidays just months away, tech companies are betting this is finally the year that AI starts showing up under the Christmas tree.
Apple , Amazon and Microsoft have all announced new devices in the past week with the aim of bringing generative artificial intelligence firmly into the home. Nearly four years after the launch of ChatGPT, the leading consumer tech companies are touting improved personal assistants and speedier on-device chips with AI capabilities as they try to sell new laptops, tablets, phones and smart home computers.
Also covering this story
2 other newsrooms covered this event. We read each version separately.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in