Tea Fair at TNAU brews business for south India’s region-specific flavours
Tamil Nadu Agricultural University hosted a Tea Fair to promote regional tea varieties and foster entrepreneurship among students. The event facilitated buyer-seller interactions and emphasized the importance of branding for small-scale tea growers.
Why it matters
Promoting regional agricultural branding helps small-scale farmers compete with large corporations and improves the economic viability of the tea industry.
The Tea Board India, in collaboration with the Directorate of Agribusiness Development of Tamil Nadu Agricultural University (TNAU), organised a Tea Fair at the university to promote quality tea produced across south India.
The fair featured leading tea brands representing major tea-growing regions of south India, including the Nilgiris, high ranges of Anamalai hills, Wayanad and Karnataka. The programme also featured a buyer-seller interactive session. The event drew about 110 buyers and sellers, including small-scale tea growers.
As many as 530 TNAU students and 30 scientists, too, joined the visitors to experience region-specific tea flavours and quality characteristics.
E. Somasundaram, director, Directorate of Agribusiness Development, TNAU, mooted aggregation of small-scale tea growers to form a brand, for competing with corporate brands.
K. Subrahmaniyan, Acting Vice-Chancellor, TNAU, saw scope for students to pursue their entrepreneurial career in the tea value chain.
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