Tea Board India organises promotional event in Visakhapatnam to boost consumer awareness
Tea Board India's South Zonal Office launched a weekend promotional event in Visakhapatnam to boost consumer awareness of tea's wellness benefits and encourage higher consumption. The event showcases organic and handmade varieties from small South Indian growers, offering free samples and specialty blends.
Why it matters
This initiative supports small-scale tea cultivators and promotes regional tea varieties, contributing to the local economy and cultural heritage of tea consumption in India.
Tea Board India’s South Zonal Office launched a weekend promotional event at Inorbit Mall in Visakhapatnam on Saturday (September 19, 2026), to boost consumer awareness of tea’s wellness benefits and encourage higher consumption.
Organised under Executive Director M. Bharani Kumaar, the event was inaugurated by Ooty small tea farmer Vimala. Development Officer R. Uma Maheswari honoured fellow progressive growers P.K. Kumaran and Arun with shawls, while Ramanand of Tirumala Tirupathi Tea Nook assisted with on-ground execution.
The exhibition has been organised to showcase organic, handmade varieties crafted by small growers from South India, while giving visitors an opportunity to explore specialty blends at the Tea Board booth, including black orthodox, green, white, oolong, masala, bamboo, and flavoured infusions like blue tea, chamomile, rose, and hibiscus.
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