Taylor Swift's football fashion ranked worst to best, from $70,000 ensembles to vintage Chiefs gear

Taylor Swift at the Kansas City Chiefs game in Missouri on September 20, 2026. Colin E. Braley/AP Taylor Swift has been stealing the show at NFL games since she began dating Travis Kelce. She first embraced the girl-next-door look by wearing fun, vintage football gear. Now, Swift has leaned into luxury looks with $70,000 outfits. Taylor Swift is now an NFL staple. She made her gameday debut in September 2023, revealing her romance with Travis Kelce in dramatic fashion by supporting him at a Kansas City Chiefs game at Arrowhead Stadium in Missouri. She continued sitting in the stands for over a year, even supporting Kelce as he went to the Super Bowl for the third time in a row. All the while, the singer's gameday fashion continued to make headlines. Now, Swift and Kelce are married — and the musician remains a fixture at her husband's games.