Taylor Swift announces new song Patient Zero, her first since her wedding
Pop superstar Taylor Swift has announced a new song titled 'Patient Zero,' her first release since her marriage to NFL player Travis Kelce. The announcement follows a cryptic countdown on her website and coincides with her upcoming recognition at the MTV VMAs.
Why it matters
Swift's massive cultural influence and her ability to drive engagement through cryptic marketing campaigns remain a significant case study in modern music industry promotion.
Taylor Swift's new song Patient Zero is set for release on Friday. ( AP: Lewis Joly )
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Taylor Swift has announced a new song, the first since she tied the knot with NFL player Travis Kelce in what was dubbed America's royal wedding.
The song, titled Patient Zero, is due to be released on Friday, US Eastern time.
It was announced in true Swift fashion early Tuesday morning, local time, with the pop powerhouse launching a cryptic countdown clock on her website.
Her dedicated fans, known as Swifties, quickly got to work trying to decode whatever news was coming, noting that her official Instagram bio changed to read, "And, baby, that's sh0w business f0r y0u," with each "o" replaced with a zero.
Now it seems clear the gesture referenced the new song's title.
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