Taylor Farms highlighted an FDA mistake. PR veterans say it muddied the message.

Crisis communications veterans say Taylor Farms might have over-emphasized the reversal of a test result linking its lettuce to a cyclospora outbreak. Benjamin Fanjoy/Getty Images The FDA identified a false positive result linking Taylor Farms lettuce to a cyclospora outbreak . Crisis comms veterans say Taylor Farms may have over-emphasized the reversal of the test result. Instead, it should have started its statement with a further focus on consumer safety, the PR pros said. Taylor Farms is facing a fast-moving public health crisis, and communications veterans say its latest messaging has muddied an already confusing situation. The major food supplier said Sunday that the FDA had retracted a positive cyclospora test involving its lettuce, calling it a false positive. The cyclospora parasite has sickened thousands of people across the country in recent weeks. "Today, FDA apologized to us," Taylor Farms said in a statement on its website.