TAT Celebrates the Success of the Amazing Thailand Ambassador Campaign, Sparking a Viral "Feel All the feelings" Phenomenon with Over 448 Million Impressions

BANGKOK, THAILAND - Media OutReach Newswire - 15 September 2026 - The Tourism Authority of Thailand (TAT) celebrates the success of the "Amazing Thailand Ambassador" project, which generated more than 448 million impressions across media and digital channels. The initiative reflects TAT's efforts to evolve how Thailand is communicated as a destination in response to today's changing traveller behaviours and digital landscape, using contemporary stories, content, and perspectives to connect audiences with Thailand's unique charm. As part of the initiative, LISA, as the Amazing Thailand Ambassador, helped showcase Thailand's stories and perspectives to travellers through the "Feel All the feelings" campaign, sparking widespread conversation and inspiring people to experience and discover Thailand for themselves. Ms. Thapanee Kiatphaibool, Governor of the TAT, said: "The Amazing Thailand Ambassador project was initiated with TAT's intention to explore new ways of communicating Thailand in line with the behaviours of today's travellers.