Taste, an experimental book, invites readers to slow down and be enchanted
Taste is a limited-edition, experimental publication by Juggernaut Books that blends literary essays with art and design. The project explores diverse cultural themes, including food, fashion, and history, aiming to provide a tactile reading experience in an increasingly digital world.
Why it matters
It highlights the enduring value of physical media and artisanal publishing in an era dominated by digital algorithms and AI-generated content.
It’s been almost six months since my daughter was born. We’re past the baby blob stage and she finally seems to be taking an interest in the books I’m reading to her: crushing the crinkly pages of a fabric book, giggling when I lift a flap to reveal a hiding monkey. Sure, she is as fascinated by her toes as she is by books, but it’s a start, right?
This daily exercise reminded me of the thrill of tactile books and has left me longing to sink back into the sensorial luxury that is reading. As a new mum, I do my fair share of doomscrolling, but in an age of AI-outsourced everything, reading a real book — not for self-help or upskilling, but for the sheer pleasure of it — seems almost illicit. Perhaps that’s why I’ve been craving something that engages the senses rather than just the algorithm.
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