Tasmac begins online bookings, but shops see technical snags, long queues
The Tamil Nadu State Marketing Corporation (Tasmac) has launched an online liquor booking service, but the rollout has been hampered by technical glitches and long queues at pickup points. Customers have reported issues with system reliability and broken inventory, suggesting a need for better operational management.
Why it matters
It illustrates the challenges of digitizing state-run retail services in India and the logistical hurdles of integrating online platforms with traditional brick-and-mortar operations.
Online liquor sales of the Tamil Nadu State Marketing Corporation (Tasmac) kicked off across the State on Friday, recording around 700 bookings on the first day, with sources indicating that liquor worth nearly ₹7 lakh had been sold through the platform. The figures are based on data available as of Friday evening. However, salesmen at the shops said they faced several challenges on the first day.
Technical snags left machines hanging for long time, disrupting regular counter sales. In a few cases, bottles were found broken at the time of pick-up.
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