Target shoppers finally get an AI shopping assistant for the holidays
Target has launched a beta version of its conversational AI shopping assistant, 'Ask Target,' to assist shoppers during the busy holiday season. Following similar moves by competitors like Amazon and Walmart, the retailer aims to improve customer engagement and basket sizes using proprietary in-house data.
Why it matters
Major retailers are racing to integrate generative AI conversational tools to capture consumer spending and improve customer service experiences during peak shopping periods.
Target plans to have an AI shopping assistant in time for the holiday sales push. Spencer Platt/Getty Images Target has launched a beta version of its Ask Target AI chatbot to help with the holidays. Major retail competitors like Amazon, Walmart, and Lowe's have offered the features for months now. Conversational apps can help shoppers discover new products and build larger baskets. Target shoppers have a new elf to help with their holiday gift lists. The Bullseye retailer just launched a beta version of its AI-powered chatbot, called Ask Target, in time for the seasonal rush . The move brings Target into closer step with rivals like Amazon, Walmart, and Lowe's, each of which has offered the feature for months now.
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