TANTRADE calls on investors to work closely with business firms in developing “Made in Tanzania” brand
The Tanzania Trade Development Authority (TANTRADE) is urging local businesses and investors to collaborate to strengthen the 'Made in Tanzania' brand. The initiative aims to increase the value of exports and help local firms access larger international markets.
Why it matters
Promoting national branding is a key strategy for developing economies to boost export earnings and foster sustainable industrial growth.
DAR ES SALAAM: The Tanzania Trade Development Authority (TANTRADE) has called on Tanzanians and investors to strengthen cooperation through business associations and chambers of commerce in order to add value to locally produced goods and promote them internationally, with the aim of accessing larger global markets.
The call was made by TANTRADE Director General Ephraim Mafuru while speaking at the 10th International Agricultural Exhibition in Africa, which is being held alongside the 3rd Africa Agriculture, Livestock and Poultry Exhibition. The exhibitions opened today, September 2, 2026, and are scheduled to conclude on September 3, 2026.
Mafuru said the exhibitions are aimed at bringing together businesses from Tanzania and other countries involved across the business value chain, providing them with opportunities to meet buyers, exchange experiences and learn how to tap into major international markets.
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