Tan Ser Seng's third-generation owners open new outlet on 80th anniversary
The third-generation owners of the 80-year-old herbal soup brand Tan Ser Seng have opened their first mall-based outlet. The expansion aims to modernize the brand while maintaining the traditional standards established by their grandfather.
Why it matters
It highlights the challenges and strategies of family-owned heritage businesses attempting to bridge the gap between traditional culinary practices and modern consumer retail environments.
Eighty years after their grandfather began selling herbal soup from pots balanced on a bamboo pole, the third-generation owners of Tan Ser Seng are opening their first outlet, located in a mall. They're hoping to win over a new generation while living up to their father's exacting standards.
Tan Ser Seng's second-generation owner Tan Khar Seng with his children, Allan and Vivian, at their new outlet at Great World. (Photo: CNA/Kelvin Chia)
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