Talks Backlash and Resurrecting Ali G
Comedian Sacha Baron Cohen discusses his return to the Ali G character for a new film, despite previous claims that he was finished with his famous personas. He explains that he uses these characters to critique political extremism and societal prejudices.
Why it matters
The return of a high-profile cultural provocateur highlights the ongoing tension between guerrilla comedy and modern sensitivities regarding cancel culture.
With his OG character back and outrage already brewing, the comedy provocateur talks cancel culture, boycotts and putting his money — and his life — on the line for a laugh.
Sacha Baron Cohen insists his new film, Ali G: Who Iz I? , is the last guerrilla comedy of its kind that he’ll make. He’s adamant. No more Borat. No more Bruno. No more Ali G. They’re too hard, he says, too risky. He’s tired of hoodwinking people to expose their prejudices, and he’s even more tired of the death threats that periodically follow. There are easier ways to make money in this business, and eventually his luck will run out.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in