Taiwanese Singer, Who Married A M’sian Heiress, Built US' No. 2 Coconut Water Brand After Leaving Showbiz
Former Taiwanese singer Jeffrey Kung has successfully transitioned into the business world as the co-founder of the US-based coconut water brand, Real Coco. Despite facing near-bankruptcy and the challenges of the pandemic, he has built a multi-million dollar enterprise.
Why it matters
The story illustrates the challenges of career pivots and the realities of entrepreneurship outside of the entertainment industry.
Jeffrey Kung, who is a descendant of Confucius, says he nearly went bankrupt several times before finding success as an entrepreneur.
Ilsa Chan 24 Jul 2026 at 22:00 Share Bookmark Bookmark Share on Facebook Share on WhatsApp Share on Twitter Share on WeChat Set 8days as your preferred source on Google Add 8days as a trusted source to help Google better understand and surface our content in search results. Jeffrey Kung Confucius descendent bankruptcy coconut water LA-based Taiwanese singer Jeffrey Kung may have largely stepped away from the entertainment scene, but the 45-year-old has been busy building a very different career.
Over the past decade, Jeffrey, the 76th-generation descendant of Confucius, has been growing coconut water brand Real Coco, which he co-founded with his sister, The Real Housewives of Beverly Hills star Crystal Kung Minkoff, in 2012.
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