Tado’s new thermostat is designed as a Nest killer
German smart home company Tado is launching its second-generation Smart Thermostat X to capture the European market following Google's exit from the sector. The new device features a slimmer design and Matter-over-Thread connectivity to improve compatibility with various smart home ecosystems.
Why it matters
The product launch highlights the shifting landscape of the smart home market as established tech giants retreat and specialized hardware companies attempt to fill the void.
When Google ignominiously exited the European thermostat market last year, it pointed its customers to Tado. This week, the German-based smart home company is launching its Smart Thermostat X (2nd gen), and aiming to attract European Nest users who haven’t already jumped ship.
Google shutting down the servers for its 1st- and 2nd-gen thermostats drove “significant sales” for Tado, Christian Deilmann, cofounder and managing director of Tado, told The Verge in an interview. The third-generation Nest has at least 10 times the penetration in Europe, he says. And while Google still supports it, Deilmann sees the writing on the wall. “At some point, I think they will continue their strategy,” he says. “There’s nothing we know for sure … but it doesn’t make too much sense to pull out of some generations and not others.”
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