Taboola is buying a rival adtech company to gain a bigger foothold with lucrative finance clients
Adtech company Taboola has offered to acquire rival firm Dianomi for approximately $25.4 million. The deal aims to expand Taboola's reach into the finance sector and secure partnerships with major publishers like CNN Business and The Wall Street Journal.
Why it matters
This acquisition highlights ongoing consolidation in the digital advertising industry as companies seek to maintain revenue amid shifting traffic patterns caused by AI-driven search.
Adam Singolda's Taboola is going shopping. John Lamparski/Getty Images Taboola is eyeing a bigger slice of the adtech market. It has made an offer to acquire fellow adtech firm Dianomi. The deal would help it clinch new premium publisher partnerships and blue-chip finance ad clients. Taboola is expanding its empire. The adtech company exclusively told CMO Insider it has made an offer to acquire Dianomi, a fellow adtech firm specializing in the finance space. Similar to Taboola, Dianomi offers an ad network that places sponsored-content widgets across publisher websites. The acquisition, announced Friday, would help Taboola gain relationships with major publishers such as CNN Business, The Wall Street Journal, and Reuters — partners it doesn't currently work with. Advertisers that work with Dianomi include big names like Bank of America, Charles Schwab, and Invesco.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in