T-Mobile’s new plans include swappable subscription perks
T-Mobile is introducing 'T-Mix' plans that bundle wireless service with customizable subscription perks like Netflix, Apple TV, and Xbox Game Pass. Customers can swap these perks up to four times a year, with plans ranging from $55 to $95 per month.
Why it matters
This strategy reflects a shift in the telecommunications industry toward 'super-bundling' services to increase customer retention and average revenue per user.
T-Mobile is launching new “T-Mix” plans that bundle wireless service with subscriptions to services like Netflix, Apple TV, YouTube Premium, Xbox Game Pass Ultimate, device promotions, and more, as reported earlier by Fierce Network. The Standard plan starts at $55 / month (with autopay) for one line and one “Pick,” which you can change up to four times during the year without changing the cost of your plan.
The Standard also offers up to 50GB of “premium” data, video streaming in 480p, unlimited 3G hotspot connectivity, and unlimited 2G in Canada and Mexico. Meanwhile, the mid-tier More plan starts at $75 / month for one line, two Picks per line, and unlimited data. It also adds up to 4K UHD video streaming, up to 60GB of high-speed hotspot data, and up to 15GB of high-speed data in Canada and Mexico.
[Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/t-mobile-tmix-plans.png?quality=90&strip=all]
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