Synthesia’s AI training platform is moving beyond videos into live coaching
Synthesia is expanding its AI video platform to include 'Roleplay Sessions,' a live coaching tool that allows employees to practice high-stakes conversations with AI avatars. This move shifts the company's focus from simple content generation to performance management and behavioral training.
Why it matters
It represents a broader industry trend where AI companies are moving beyond basic content creation to provide measurable, outcome-based enterprise solutions.
For years, Synthesia’s pitch was to use AI to help enterprises create interactive training videos, in minutes, for a fraction of the cost normally associated with developing corporate educational materials. The startup’s newest product is making a different bet — that the real moat in enterprise AI isn’t just generating content, but in proving that it worked.
On Wednesday, the British startup launched Roleplay Sessions , an interactive training product where employees can practice high-stakes conversations like sales pitches, performance reviews, and customer complaints with an AI avatar that talks back, pushes back, and then scores them against a rubric.
Roleplay is the first release under a broader “Sessions” platform Synthesia plans to expand into other formats, including job interviews and candidate screening, TechCrunch has exclusively learned.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in