Sydney Sweeney’s Nude Novig Ad Might Pay Off Despite Backlash - Report

Photo for Stagecoach Key takeaways Powered by Yahoo Scout. Yahoo is using AI to generate key points from this article. This means the info may not always match what’s in the article. Reporting mistakes helps us improve the experience. Novig's social media mentions spiked ninefold after Sydney Sweeney's controversial ad campaign. Despite backlash, the collaboration between Sydney Sweeney and Novig seemed to benefit the sports trading platform. Responses to the campaign posts were more favorable (32.8%) than unfavorable (17.5%), with half of the mentions being neutral. See more Sydney Sweeney 's nude ad might have benefited Novig more than they thought. According to a recent report, the commercial resulted in a massive spike in the sports trading platform's social media mentions. It was said that not everyone seemed to know about the app, but now people were "talking about it."