Sydney Sweeney poses nearly nude in Novig's sports betting campaign

Sydney Sweeney is betting that less is more. The actress left little to the imagination in a provocative new campaign for Novig, posing nude or scantily clad alongside an array of sports equipment as the company promoted its sports-only approach. "Think you know sports? Prove it," she said in the ad. "Novig is just sports. So, they wanted to show just sports." SYDNEY SWEENEY DOUBLES DOWN WITH AMERICAN EAGLE AFTER CONTROVERSIAL 'GREAT JEANS' CAMPAIGN The actress incorporated several sports into the revealing shoot, posing with football, soccer, hockey and pool equipment. "You can’t trade this. I just look good here," she said while lying down on a pool table. "The campaign was about embracing a fun idea," Sweeney said in a statement, according to Variety. "The concept is simple: cut through the noise and put the focus entirely on sports.