Sydney Sweeney and tradwives are different sides of the same coin

PR strategists said Sydney Sweeney and tradwife influencers likely know what they're doing and are capitalizing on the outrage. Getty Images Sydney Sweeney and tradwife influencers seem to be deploying a similar PR strategy. Both post content that depicts divisive stereotypes, but plead ignorance when asked about it. PR strategists said they likely know what they're doing and are capitalizing on the outrage. Sydney Sweeney on a billboard in Times Square in her birthday suit and a tradwife milking a cow in a prairie-style dress have more in common than you might think. They both use a tactic we'll call "outrage then deny." First, they perform (very different) stereotypes of the ideal woman for lucrative attention: Sweeney the hot "pick me" girl, and tradwives like Ballerina Farm's Hannah Neeleman and Nara Smith, the pious mother and wife.