Sydney Marathon admits ‘unfortunate error’ as finishers medal depicts Munich stadium as race highlight
The Sydney Marathon organizers have admitted to a design error on their finisher's medals, which mistakenly feature the Allianz Arena in Munich instead of Sydney's Allianz Stadium. The error occurred despite the medal's design being marketed as a representation of the race's local landmarks.
Why it matters
This highlights the importance of quality control in event merchandise and the potential for public embarrassment when global branding is mismanaged.
The official Sydney Marathon participation medal depicts ‘the story of the course in the details’ of the design … mostly. Photograph: sydney_marathon/Instagram The official Sydney Marathon participation medal depicts ‘the story of the course in the details’ of the design … mostly. Photograph: sydney_marathon/Instagram Sydney Sydney Marathon admits ‘unfortunate error’ as finisher’s medal depicts Munich stadium as race highlight ‘Landmarks’ side of the medal features the Allianz Arena in German city rather than Allianz Stadium in Sydney
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Prefer the Guardian on Google In a week’s time, the proud runners finishing the Sydney Marathon will receive a medal showing the landmarks they have just sped past – plus one they definitely didn’t.
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