Sweltering southerners head to Scotland for 'coolcations'
Tourists from sweltering parts of Europe and Southern England are increasingly flocking to Scotland for "coolcations" to escape record-breaking heatwaves. A self-catering holiday cottage business in Glencoe has noticed this trend and is now marketing Scotland's cooler, often rainy, weather as a desirable attraction.
Why it matters
This trend reflects the growing impact of climate change on travel patterns and local economies, creating new opportunities for regions with cooler climates while highlighting the challenges faced by traditionally warm tourist destinations.
Share Save Add as preferred on Google Lorna Gordon Scotland correspondent, Glencoe BBC Esther and Nick Cochrane have spotted the business opportunity in promoting Scotland's cooler climate It's a beautiful day on a sea loch near Glencoe with light winds and calm waters.
The seals are out but they are not basking in the sunshine and neither are the holidaymakers who've come to kayak on Loch Leven's placid surface.
While much of Europe and large parts of England and Wales have sweltered in record-breaking heat this summer, the weather here is overcast and relatively cool.
But for an increasing number of tourists that is part of the attraction - they are heading to Scotland not to sunbathe but to seek respite from the heat on what have become known as "coolcations".
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