Sweetcorn ice creams and pastries: The latest 'swavoury' trend taking over your feed
A new culinary trend known as 'swavoury' is gaining popularity, featuring the integration of traditionally savory ingredients like sweetcorn into desserts. Food experts note that social media is driving this movement, encouraging consumers to experiment with unconventional flavor profiles.
Why it matters
This trend reflects shifting consumer tastes and the influence of digital platforms on global food culture and innovation.
Image source, Crystelle Pereira/Getty Images/Pophams Bakery/Supreedha Iyer Sweetcorn ice creams and pastries: The latest 'swavoury' trend taking over your feed By Alys Davies Published 17 minutes ago "Sweetcorn belongs in desserts!"
That's according to Crystelle Pereira, a cook and former Great British Bake Off finalist known for her wacky flavour combinations.
While sweetcorn is already a staple in South East Asian and Latin American puddings, it has largely been relegated to sandwich fillings and pizza toppings in the UK. But that could all be changing.
In recent weeks, the vegetable has been popping up all over social media in sweet treat form - as an ingredient in everything from cookies and ice cream to cheesecake.
Food trend forecasters say sweetcorn is starting to appear in "some exciting and unexpected guises" on the UK food scene.
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