Surprise and Shine: All the News From Apple's Sept. 9 Event. iPhone 18 Pro, Foldable Ultra, Apple Watches, More
Apple's September 9 event introduced the iPhone 18 Pro, a new foldable phone model, and updates to the Apple Watch and AirPods lines. The event also marked the formal transition of John Ternus to the role of CEO.
Why it matters
As a major tech event, these product launches influence global consumer electronics trends and market expectations for Apple's financial performance.
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