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The Hindu·3 min read·medium

Superleap Raises INR 36 Cr to Build the AI-Native Alternative to Legacy CRMs

Superleap Raises INR 36 Cr to Build the AI-Native Alternative to Legacy CRMs
✦AI Summary

Enterprise AI CRM platform Superleap has raised INR 36 crore in a pre-Series A funding round led by Peak XV’s Surge. The company aims to replace legacy CRM systems with an AI-native architecture designed to automate revenue workflows and improve sales team efficiency.

Why it matters

This funding highlights the growing trend of replacing traditional, manual-entry CRM systems with 'agentic' AI platforms that actively manage revenue operations, signaling a shift in enterprise software infrastructure.

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Superleap, the enterprise AI CRM platform for modern revenue teams, announced it has raised INR 36 crore in a pre-Series A round led by Peak XV’s Surge . The funding will support the company’s enterprise go-to-market expansion, accelerate its efforts to build the AI-native CRM category in India, and further strengthen its product and platform capabilities.

For a decade, the CRM has been a system of records that sales reps feed and rarely trust, a reporting obligation, not a tool for selling. As enterprise sales teams increasingly adopt AI across their workflows, CRM platforms are evolving from systems of record to intelligent revenue operating systems. Superleap replaces legacy CRM platforms with an AI-native architecture, assisting the deployment in weeks, with zero business disruption.

Superleap is the AI CRM platform for modern enterprises

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