Supercheap Auto delivers high octane zombie action in latest Best Performing Oils campaign via Taxi Film Production and Chimera Project
Supercheap Auto has launched a new marketing campaign titled 'Redline Delivery,' featuring a high-octane film with Australian motorsport stars and influencers. The campaign promotes their oil products through a zombie-themed narrative set in a car graveyard.
Why it matters
This campaign demonstrates the use of high-production value entertainment content to drive brand awareness and engagement in the automotive retail sector.
Now in its eleventh year, the much-anticipated campaign centres around a seven-and-a-half-minute online film called Redline Delivery. The film features a team of high performance delivery drivers trying to get oil to Supercheap Auto in time for the big oil sale, while evading a horde of oil-craving zombies as they skid, drift and crash among the precariously stacked wrecks at the fictitious Redline Wreckers.
While oil brand parters Nulon, Penrite, Mobil, Gulf Western and Castrol are the true stars, Redline Delivery also features a who’s who of Australian motorsport past and present including Supercars legend Craig Lowndes, Chaz Mostert, Molly Taylor, Matt Mingay, Kai Allen, Thomas Randle and Bayley Hall.
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