super.money launches 'superGift', sets a new benchmark for gifting in India

The fintech app super.money has launched 'superGift', a multi-brand gifting solution that integrates various e-commerce and lifestyle brands into one platform. The service aims to streamline the growing Indian gift card market for both individual and corporate users.
Why it matters
The expansion of digital gifting ecosystems reflects the rapid digitization of consumer finance and rewards programs in India.
BENGALURU, India , July 29, 2026 /PRNewswire/ -- super.money, India's Gen Z Finance App , backed by the Flipkart Group, today announced the launch o f superGi ft , a multi-brand gifting solution that brings together some of India's most trusted consumer brands across e-commerce, fashion, travel and jewellery into a single, seamless rewards instrument.
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