Sudan - Stitching Hope From War Disruptions - How the African Development Bank Helped Displaced Designer Nafisa Rebuild Her Fashion Enterprise
Nafisa Hafiz, a Sudanese fashion designer, is rebuilding her business, NUCY, after conflict forced her to flee and lose her assets. With support from the African Development Bank's Fashionomics Africa program, she is working to integrate Sudanese heritage into the global fashion market.
Why it matters
It illustrates the resilience of entrepreneurs in conflict zones and the role of international development programs in economic recovery.
At 32, Nafisa Hafiz, is weaving her success story through fabric and design, becoming a rising star in the fashion industry. Hafiz is the founder and creative director of NUCY, a ready-to-wear clothing enterprise whose acclaim extends beyond Sudan, her home country, to East Africa and the Middle East.
Hafiz has won awards, been featured on global television networks, and attended international fashion events such as the launch of the BRICS International Fashion Federation. Yet this success was hard-won, built on harrowing experiences and remarkable resilience.
Hafiz founded NUCY in 2014, inspired by Sudan's beautiful clothing heritage that was largely undocumented and unknown to many in her country of origin, not to mention globally. Her vision was to integrate this heritage into contemporary fashion design on the global stage.
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