‘Such adept cover stars’: why dogs are taking over fashion in the ‘AI face’ era

Fashion magazines are increasingly featuring dogs on their covers, a trend that offers a whimsical alternative to the celebrity-heavy 'nepo baby' and AI-generated imagery era. Publications like Dogue have seen success by highlighting the authentic, egoless nature of celebrity pets.
Why it matters
The trend reflects a cultural fatigue with digital perfection and celebrity culture in the fashion industry.
The celebrity beagle Sansa Martínez Berlingeri is becoming almost as famous as her owner, Bad Bunny. Photograph: Paul Hempstead/Dogue The celebrity beagle Sansa Martínez Berlingeri is becoming almost as famous as her owner, Bad Bunny. Photograph: Paul Hempstead/Dogue Fashion ‘Such adept cover stars’: why dogs are taking over fashion in the ‘AI face’ era Cute, egoless canines offer a break from a world that feels dominated by ‘nepo babies’ and ‘Maga lady aesthetic’
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