South China Morning Post·4 min read·medium
Style Edit: Henry Jacques teams up with Ousmane Dembélé on scent and craft
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Madeleine Fitzpatrick
✦AI Summary
French haute parfumerie house Henry Jacques has announced a partnership with professional footballer Ousmane Dembélé. The collaboration focuses on shared values of craftsmanship and precision rather than traditional celebrity endorsement.
Henry Jacques is not a maison that follows the obvious script. The French haute parfumerie’s new partnership with 29-year-old Ousmane Dembélé – who in June scored the second-fastest hat trick in World Cup history with three goals in 32 minutes – reads less as the usual brand-athlete tie-in than as a study in shared convictions.
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