Student creates business of convenience
Josephine Mweshininga Kutondokwa, a university student in Namibia, has built a multi-faceted business model based on convenience services and side hustles. Her ventures range from personal shopping and errand running to content creation and administrative consulting.
Why it matters
It highlights the rise of the 'side hustle' economy among youth in developing nations as a means to achieve financial independence and develop professional skills.
At 16, while still in high school, Josephine Mweshininga Kutondokwa was already looking for ways to make a living.
Now 21 and in her final year of a Bachelor of Public Management at the University of Namibia (Unam), Kutondokwa has turned running errands into a source of income while juggling several other side hustles alongside her studies.
“I’m in the business of convenience and making your life easier,” Kutondokwa said.
Her errand business involves helping clients purchase fresh produce, groceries and household essentials from Stop N Shop, as well as sourcing items from Chinatown, including shoes, bags, suits, dresses and, at times, furniture.
She charges N$150 for her service and says she identified an opportunity to help people who find these shopping areas overwhelming, don’t have time to shop themselves, or are uncomfortable negotiating prices.
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