Strong Baleno demand prompts Maruti Suzuki to step up production capacity
Maruti Suzuki is increasing production capacity for its Baleno hatchback due to sustained high demand and a significant order backlog. The company emphasizes that this move is focused on quality and customer experience rather than market pressure.
Why it matters
Increased production capacity in the automotive sector is a key indicator of consumer demand and economic health in the manufacturing industry.
Strong demand for its premium hatchback Baleno is prompting Maruti Suzuki to increase production capacity, with the company reporting average monthly sales of about 16,500 units over the past five months and a back order for the model.
Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Ltd., said the automaker was working on capacity expansion and expected production of Baleno and other brands to increase further over the next two to four months.
According to him, the premium hatchback segment has been growing at around 17%, while Baleno sales have grown by 28%. However, he said the recent Baleno refresh was part of a long-term strategy to strengthen the brand rather than a response to any pressure on sales.
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