Stripe president says checkout pages ‘will go away’ as AI commerce expands
Stripe President Will Gaybrick predicts that traditional checkout pages will become obsolete as AI agents take over the purchasing process. The company is positioning itself to support this shift toward 'agentic commerce' where machines interact directly with other machines.
Why it matters
This represents a fundamental shift in e-commerce infrastructure, moving from human-centric interfaces to automated, agent-driven transactions.
Stripe president, technology and business, Will Gaybrick Cody Glenn/Sportsfile via Getty Images Stripe president Will Gaybrick said checkout pages "will just go away." Gaybrick said one step for agentic AI commerce will be a more seamless checkout process. Overall, Stripe is bullish about what AI can mean for online shopping. AI agents are poised to radically reshape how we buy stuff online, a top Stripe executive predicts. "It's been very easy to get through a checkout page these days, but should you even need to go to one, or should you just be able to say buy it on a product display page? I think so," Will Gaybrick , Stripe president, technology and business, said during a recent episode of the "A16z Show." There are still "open questions" about what agentic commerce will look like exactly, Gaybrick said.
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