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BBC News·2 min read·medium

Strictly's new presenters - after frosty reviews have they warmed up?

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Strictly's new presenters - after frosty reviews have they warmed up?
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The BBC's Strictly Come Dancing has faced criticism following the introduction of a new three-person hosting team. Critics have expressed mixed reactions to the changes, particularly regarding the performance of comedian Josh Widdicombe.

Why it matters

Major entertainment franchises often struggle with audience retention when replacing iconic long-term presenters, impacting viewership and brand loyalty.

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Image caption, Josh Widdicombe, Emma Willis and Johannes Radebe have adapted Tess Daly and Claudia Winkleman's "keep dancing" move for three

Strictly Come Dancing's new hosting trio received a very mixed reception when the latest series began a month ago. Ratings have dipped and the jury's still out, but critics say they are slowly getting into the groove.

Changing the hosting team on the BBC's flagship Saturday night entertainment show was never likely to be a waltz in the park.

And going from two presenters to three, and giving them slightly different roles, upset the show's rhythm even more.

Tess Daly and Claudia Winkleman were always going to be a hard act to follow.

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