Streaming services’ obnoxiously loud ads become illegal on July 1 in California
California has passed legislation making it illegal for streaming services to broadcast advertisements at a higher volume than the accompanying content. The law, effective July 1, aims to bring streaming platforms in line with existing regulations for traditional television.
Why it matters
This regulation forces streaming companies to standardize audio levels, potentially impacting how they manage server-side ad insertion across their platforms.
Turn down the volume Streaming services’ obnoxiously loud ads become illegal on July 1 in California Illinois passed a similar law, giving services more incentive to make ads less booming.
The report objectively covers the legislation, the industry opposition, and the scope of the law without taking a stance.
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