Streaming Ratings July 20-26, 2026
Nielsen's streaming ratings for late July 2026 show the movie 'Masters of the Universe' taking the top spot, followed by 'The Big Bang Theory'. The data highlights the performance of various original titles across platforms like Prime Video and Netflix, excluding mobile and computer viewing.
Why it matters
Streaming metrics are essential for understanding shifting consumer media habits and the success of high-budget theatrical-to-streaming releases.
Logo text After an underwhelming box-office take in movie theaters, Masters of the Universe found a softer landing in its streaming debut.
The movie based on the 1980s cartoon series and toys scored the No. 1 overall ranking in Nielsen’s streaming ratings for July 20-26, its first week of streaming. It debuted July 22 on Prime Video, less than weeks after its theatrical premiere; it has made a little under $114 million worldwide at the box office against a $170 million budget. Masters of the Universe scored 1.17 billion minutes of watch time for the week and was one of just two titles to cross the billion-minute threshold.
The other was The Big Bang Theory , which had 1.12 billion minutes of viewing time on HBO Max. The comedy scored an all-time high in viewing time for the second straight week, beating the previous frame’s 1.08 billion minutes .
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